Outcome-driven product and process, at the intersection of strategy & operations.
I own end-to-end business processes and build the products that make them scale — across D2C/e-commerce, operations and supply chain. Twelve years re-engineering global workflows (ERP, fulfilment, omnichannel), defining process governance and KPIs across EU markets.
Twelve years shipping product where strategy meets operations.
From owning global processes end-to-end across EU markets, to running e-commerce operations and ERP integrations for a €15–20M omnichannel business.
Head of Product & Operations — Global Process Owner
- Own end-to-end product and process strategy for a B2C e-commerce business in the German market — designing the customer journey, fulfilment and returns processes, and building the platform that operationalises them, with a focus on repeat purchase, conversion and LTV.
- Standardised the German operating model into a replicable playbook and led its roll-out to new South American markets (Brazil, Colombia) — owning the process end-to-end across geographies, systems and teams.
- Re-engineer workflows to reduce friction across the customer journey, turning fulfilment reliability and returns into standardised, measurable processes that drive satisfaction and long-term retention.
Global Process Owner (GPO) & Product Lead
- Own the global member-lifecycle and engagement processes for a 4,500+ member community — using continuous discovery to identify churn patterns, validate hypotheses and standardise the workflows that keep members active across markets.
- Designed, prototyped and launched a dedicated web app end-to-end with AI-native tooling (Bolt.new, Cursor) as the product enabling those processes — from concept to working software in 12 weeks.
- Increased organic traffic by 12% through SEO, CMS management and landing-page optimisation, feeding directly into lead generation.
Product Manager — Omnichannel Operations (Freelance)
- Own the discovery and implementation of digital solutions that bridge in-store warehouse and online processes across 4 sites, standardising omnichannel fulfilment workflows in multiple EU markets.
Career Break
- Deliberate break after nine years in retail and e-commerce operations, used to rebuild the profile around product management — roadmapping, project management and agile practice, deepening discovery and prioritisation.
- Technical and language foundations: Coding Week HTML/CSS/JavaScript/GPT (Boolean), JavaScript/HTML/CSS and MySQL fundamentals (devACADEMY), Business English (Karriere Tutor) and intensive German (telc B2·C1 Beruf) — enough hands-on ability to work with engineers directly on requirements, data models and technical trade-offs.
Head of E-commerce, Process and Product Owner
- Owned and re-engineered supply-chain and operations processes, leading the integration of complex ERP systems that standardised workflows across markets for a €15–20M annual business.
- Led CRO and rigorous A/B testing across the full funnel (Google Analytics, Hotjar, Optimizely), turning data into actionable insights that drove a systematic +3% quarter-over-quarter increase in repeat purchases and order value.
- Aligned product, operations and tech stakeholders cross-functionally to keep processes commercially viable and deliver delightful, scalable user experiences.
Product Lead — Supply Chain & Logistics
- Owned the roadmap for the internal supply-chain and warehouse systems, running process discovery to identify bottlenecks and prioritising the backlog with external software engineers (Kanban/Scrum).
- Optimised operational efficiency for rapid retail expansion and warehouse operations.
Retail Operations Manager
- Launched and led stores in Stuttgart, Düsseldorf and Hamburg — a team of 15+ people, hiring and training, inventory management and budgeting, and overall sales performance.
Products I've designed and shipped end-to-end.
Side projects and community platforms built from zero — product, design, and code — increasingly with generative-AI tooling in the loop.
Scuba Diving World
Solo build · product, design & developmentA Progressive Web App for divers: dive logbook, a simplified dive planner, user profile with avatar, and an interactive map to find dive spots. Built end-to-end on my own to solve a need I had as a diver.
IPN — Italian Professional Network
Product lead · shipped with generative-AI toolingA full-stack networking platform for the Italian professional community worldwide — member directory, an events calendar synced from Luma, an editorial CMS (Rubriche), and mentoring. Designed, prototyped, and shipped through generative-AI tools.
CalVerge — Unified Calendar Hub
Solo build · shipped to production with AI-assisted developmentA zero-cost PWA that unifies Google, Outlook, and Apple/iCloud calendars in one view — one-click Join Call, cross-platform busy-blocks that prevent double-bookings across providers, and a public booking page that computes free slots across every connected account.
A full-stack toolkit for discovery, prototyping, and operations.
Continuous discovery and A/B testing as the engine, generative AI for rapid prototyping, and battle-tested e-commerce + ERP infrastructure underneath.